https://fueled.com
via: fueled.com
by: Dylan
Translated by : HUGH-WEI@IxDLab
编者按:本文是来自纽约的应用设计开发公司Fueled的投稿。Fueled 设计了Afterlight 等优秀的应用产品,有丰富的设计、开发经验。本站也欢迎各设计公司、设计师分享宝贵的经验,稿件可发送至编辑邮箱: admin@designdaily.cn

一旦一个访客变成客户,让他们回来就很重要。从网站建立开始,这个工作就不能停止。好的网页设计公司会帮助你理解成功的其他元素,比如引人入胜的内容。在你的网站上发布新的,相关的内容将确保你的网站提高搜索引擎优化,而这也将带来新的流量和保持现有的流量。

通过引人入胜的内容留住用户

当谈及到网络营销,内容为王。引人入胜的内容可以包括信息图,视频,以及发表意见的帖子。

信息图表是以视觉方式呈现信息最基本的方式之一。它也因此得名,信息+图形=信息图表。经过统计学证明,信息图传递信息比其他方式要快,这是一个强大的方式,可以将你的信息以一种简单的,可视的方法呈现出来。事实上,经研究表明,在社交网络上发布信息图表获得的分享和点赞是其他内容的三倍。

吸引流量到你的网站需要注意三点:

术语——当你为网站创建内容时,把你的目标用户放在心里。和你的用户说同一种语言,会使你的用户感到舒适并且乐于参与。

内容——你的读者想要有趣的内容,这意味着自我推销的内容应降到最低。应至少保存。如果一个网站的内容独特并有趣,游客就有更大的可能回到这个网站。照片,视频,和客户推荐是一些能让你的业务相关的方法。

沟通——用发送简报来构建你与访问者之间的关系是一个很棒的方式。简报提供商品相关信息和行业新闻

确保你的内容是有组织的

定制化登录页面能够为你的网站提高用户参与,增加用户注册,这将使整个用户体验更愉快。例如,如果你销售产品,根据客户以前购买的产品进行定制是一个好主意。有关推荐产品的一种简单的方法是将这个产品覆盖到你的目标用户的首页上。

如果你运行一个营销活动,你应该为这个单独创建一个页面以此来提高流量。例如, Zulily通过自定义登录页面,来运营针对性的社会媒体宣传主题销售

推动流量的另一种方法是按时间顺序来组织你的内容,所以展示在前面—一个推荐“热门内容”的模块会让用户觉得“你有大量的观众”。你也应该将热度比较高的内容放在前面,有部分功能“流行”会让用户觉得你有一大量的观众。

你的工作不应该在你的网站设计,开发和推出后结束。经常更新原创内容是一个成功的网络营销的最简单和最好的工具。


Content in Web Design

Once a visitor is a customer, it’s important to keep them coming back. The work doesn’t stop after the initial website launch, and any good web design company will help you understand the other factors for success, like engaging content. Posting fresh, relevant information on your website will ensure your site improves SEO while driving new and returning traffic.

Keep Visitors Coming Back With Engaging Content

When it comes to web marketing, content is king. Engaging content can include anything from infographics, to videos, to opinion posts.

An infographic is one of the most basic ways to present information in a visual way; hence the name, info + graphic. Infographics are statistically proven to drive views faster than other types of content and are a powerful way to get your information out in a simple, visual format. In fact, studies show that infographics are shared and liked on social networks up to three times more often than other content.

Cater to Your Specific Audience to Drive Traffic to Your Site

There are three important factors to consider when driving traffic to your site:

  • Jargon – keep your target audience in mind when creating the content for your site. Speaking the same language of your customers will keep your audience comfortable and engaged.
  • Content – your readers want interesting content, which means self-promotion should be kept at a minimum. Visitors are more likely to return to a site if the content is fun and unique. Photos, videos, and customer testimonials are a few ways to keep your business relevant.
  • Communication – sending out a newsletter is a great way to build a relationship with your visitors. Newsletters offer information on products and industry news.

Ensure That Your Content is Organized

Customized landing pages increase customer engagement and create segmentation for your website, making the entire user experience more enjoyable. For example, if you sell products, it would be a good idea to feature products based on what customers previously purchased. An easy way to feature products is to incorporate the “AddThis Targeting Audiences” overlay to your website.

If you run a marketing campaign, you should create a landing page specifically for that campaign to boost traffic. For example, Zulily runs targeted social media campaigns for themed sales with custom landing pages.

Another way to drive traffic is to organize your content in chronological order, so visitors will know that the content they’re viewing is relevant and new. You should also keep popular content up front – having a section that features “What’s Popular” will make users feel as though you have a large audience.

Your job isn’t done after your website is designed, developed, and launched. Having original content on your site that is updated frequently is one of the easiest and best tools for successful web marketing.

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