by: Dylan
Translated by : HUGH-WEI@IxDLab
编者按:本文是来自纽约的应用设计开发公司Fueled的投稿。Fueled 设计了Afterlight 等优秀的应用产品,有丰富的设计、开发经验。本站也欢迎各设计公司、设计师分享宝贵的经验,稿件可发送至编辑邮箱:











如果你运行一个营销活动,你应该为这个单独创建一个页面以此来提高流量。例如, Zulily通过自定义登录页面,来运营针对性的社会媒体宣传主题销售



Content in Web Design

Once a visitor is a customer, it’s important to keep them coming back. The work doesn’t stop after the initial website launch, and any good web design company will help you understand the other factors for success, like engaging content. Posting fresh, relevant information on your website will ensure your site improves SEO while driving new and returning traffic.

Keep Visitors Coming Back With Engaging Content

When it comes to web marketing, content is king. Engaging content can include anything from infographics, to videos, to opinion posts.

An infographic is one of the most basic ways to present information in a visual way; hence the name, info + graphic. Infographics are statistically proven to drive views faster than other types of content and are a powerful way to get your information out in a simple, visual format. In fact, studies show that infographics are shared and liked on social networks up to three times more often than other content.

Cater to Your Specific Audience to Drive Traffic to Your Site

There are three important factors to consider when driving traffic to your site:

  • Jargon – keep your target audience in mind when creating the content for your site. Speaking the same language of your customers will keep your audience comfortable and engaged.
  • Content – your readers want interesting content, which means self-promotion should be kept at a minimum. Visitors are more likely to return to a site if the content is fun and unique. Photos, videos, and customer testimonials are a few ways to keep your business relevant.
  • Communication – sending out a newsletter is a great way to build a relationship with your visitors. Newsletters offer information on products and industry news.

Ensure That Your Content is Organized

Customized landing pages increase customer engagement and create segmentation for your website, making the entire user experience more enjoyable. For example, if you sell products, it would be a good idea to feature products based on what customers previously purchased. An easy way to feature products is to incorporate the “AddThis Targeting Audiences” overlay to your website.

If you run a marketing campaign, you should create a landing page specifically for that campaign to boost traffic. For example, Zulily runs targeted social media campaigns for themed sales with custom landing pages.

Another way to drive traffic is to organize your content in chronological order, so visitors will know that the content they’re viewing is relevant and new. You should also keep popular content up front – having a section that features “What’s Popular” will make users feel as though you have a large audience.

Your job isn’t done after your website is designed, developed, and launched. Having original content on your site that is updated frequently is one of the easiest and best tools for successful web marketing.


电子邮件地址不会被公开。 必填项已用*标注